Letting the Soil Speak 

In wine, there's a concept called "terroir" - letting the soil speak. All of the minute environmental factors, from the soil composition to the slope of the hill to how much sunlight that particular plot of land gets - they all influence the grapes and therefore the wine. The winemaker isn't simply making red wine, or Grenache or Pinot Noir (the grapes) - they're making Chateauneuf-du-Pape or Cornas or Volnay. Those are the areas, the land. And oftentimes the bottle will even specify the particular vineyard…

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